Cathouse Pizza Case Study (2024)
I Created one main branding mark, and other additional assets to use on promotional material.
Cathouse Pizza and Pasta is a small, locally owned business located in Snohomish, Washington. The owners took inspiration from high volume restaurants such as Hard Rock Cafe to make a friendly, energetic, pizza place to watch sports and enjoy rock music.
My objective for the Cathouse rebrand is to make their brand identity more cohesive, and for it to align with the company’s atmosphere. I expanded the aesthetic of Cathouse Pizza to fully form an identity for the pizzeria that highlights the grunge, upbeat nature of the restaurant.
These are preliminary sketches during the ideation phase. There was a lot of process with hand-drawing the type and making it fit well within the boundaries of the house.
